How to Grow Instagram Followers Organically

In this week’s episode of Boomcast, we’re talking to Fabio from Noize London about how he worked to grow Instagram followers organically to 100K in 6 months… what does it take? Can you do it? Watch if you’re ready to take your music career in your own hands 2023!

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Lukas Ray – https://www.instagram.com/musicbylukas/

Noize – https://www.instagram.com/noize_london/

CREDITS:

Host: Lukas Ray (https://www.instagram.com/musicbylukas/)

Host: Noize (https://www.instagram.com/noize_london/)

Filming & Editing: Lauren Z. Ray (https://www.instagram.com/laurenzray/)

Video Transcript: Grow Instagram Followers Organically – 100K Followers In 6 Months w/ Noize London

00:00:00:01 – 00:00:03:02
Fabio
Welcome to Boomcast the official podcast from Boombox.io.

00:00:03:15 – 00:00:04:05
Lukas
I’m MusicbyLukas

00:00:04:05 – 00:00:07:22
Fabio
LuKas. And I’m Fabio from Noize London.

00:00:08:18 – 00:00:15:01
Lukas
Boombox is a connection point for music producers, musicians and engineers to be able to share, store and synergize creativity.

00:00:15:02 – 00:00:26:00
Fabio
Don’t forget that this month we are giving away $500 worth of studio equipment, so make sure you comment down below on what you would buy with the $500. And don’t forget to subscribe.

00:00:26:00 – 00:00:49:18
Lukas
Today we’re actually here in London in Fabio from Noize London’s Apartment. And I don’t know if you guys saw the podcast a couple podcasts ago, but Fabio interviewed me and Lauren as a Team MBL and talked to us about how we grew that. And today we’re going to interview Fabio from Noise London about how he worked to grow instagram followers organically to 113,000 followers in six months.

00:00:49:19 – 00:01:01:06
Fabio
Absolutely. And we’ve started in Nashville. Now we’re in London. Who knows where. We’ll do the next podcast together. It’s we’re moving all around the world. And yeah, it’s been a fun time and it’s been really exciting.

00:01:01:07 – 00:01:10:21
Lukas
So let’s talk about how it all started. What made you want to be a music producer and what kind of was like, you know, maybe the thing that inspired you to get to where you are today?

00:01:10:23 – 00:01:31:03
Fabio
So originally was a singer songwriter for many years from the age of about 15 to 21, and I had a lot of success and it was great fun. I was signed to Warner Brothers. You know, I had that major label experience, but I kind of recognized as a singer songwriter that I didn’t have the I didn’t have full control over my project.

00:01:31:03 – 00:01:48:02
Fabio
And I felt that the thing that was missing was being able to make the music myself within the computer. Yeah, you know, within the studio, within Logic, Ableton, whatever. And then I kind of actually left the singing behind and went full time into production and then eventually became an engineer.

00:01:48:07 – 00:01:51:18
Lukas
So like, what was that thing that made you want to jump to that instead of just hiring an engineer?

00:01:51:22 – 00:02:11:13
Fabio
So I did hire an engineer. Yeah. And at a very expensive engineering and quite well-known engineering house, which I shall not name. Right. I remember being in the studios, I guess a beautiful studio. It must cost hundreds of thousands to build and brought all the stems and the top of the thing. Come back home, listen to the record.

00:02:11:13 – 00:02:12:02
Fabio
And I was like.

00:02:12:18 – 00:02:13:09
Lukas
No, this.

00:02:13:09 – 00:02:27:22
Fabio
Is kinda shit. This is kind of. So I emailed back. I said, Well, okay, but you know, you know that they like this. They know what they’re doing. Yeah. Hey, could you adjust this? This is this version, too. Comes back, gets worse, gets worse. And it wasn’t like a complete new. But I knew. I knew what I was talking about.

00:02:27:22 – 00:02:49:13
Fabio
I knew how to express what I wanted. Mixed three comes back even worse. Oh, God. And I thought, if this person cannot mix my record in the way that I want it to, to the standard, I want it in that too. Let’s call it $200,000 studio. Okay. Got it. All the studio and even more. Why say yeah, why can’t I do it?

00:02:50:01 – 00:02:58:00
Fabio
Yeah. And that coincided with other people asking me if I could mix their records and paying me to do it. And I was like.

00:02:58:02 – 00:03:11:12
Lukas
You saw the signs. How did you learn? Because you I mean, it’s not something that you can just flip a switch and all of a sudden you’re as good as a £200,000 studios. What did you learn on YouTube? Did you what was the process?

00:03:11:23 – 00:03:29:08
Fabio
A lot of it was YouTube. I also I was signed up to pure mix which is one of those like subscription control platforms. I treated it like a university degree. I’d never been to university, so I challenge myself to study it and I would watch videos and I would write things out and then I would try them out.

00:03:29:08 – 00:03:48:19
Fabio
And I was also producing music. So I had I had projects to be able to apply all these techniques to. And this is trial and error and trial and error. And usually it was complicating it, simplifying it, complicating it, simplifying it. And that was kind of that’s always been my journey. Even now, I feel like I’m at a point where I’m complicating everything and I’m going to make it simple again.

00:03:48:22 – 00:04:01:03
Lukas
I think the next question I have then going through this process is like, okay, so then people start offering you to pay you for this. So now you’re doing a different thing for work than you were with the songwriting. Are you still doing the songwriting as well?

00:04:01:14 – 00:04:25:08
Fabio
No. So I was so after songwriting, I closed my contract with Warner and they had to pay me to basically leave. They they dropped me. But because I completed everything in the contract, I had enough money to live for a year. Okay? So I doubled down and I was like, 14. Was this 20, 20, 2000 trying to 12.

00:04:25:10 – 00:04:26:11
Lukas
Okay, so it’s been a while.

00:04:26:19 – 00:04:48:15
Fabio
It’s been a while. Yeah, it’s been a while, yeah. 2012. And so I was doing 14 hours a day in the studios. My friend said, It’s going to take you seven years to become a producer, an engineer. And I was like, I’ll do it in three. You know what I mean? Enter anxiety, attack as it does. Yeah. So I had enough money to live for you and then, you know, cashflow ran out.

00:04:48:15 – 00:04:59:19
Fabio
Yeah, I got to get a job, so I got a job in a pub, okay. And I thought, this is the most productive thing I’ve ever done in my life. It was humbling and it was everything I needed. It was really important.

00:04:59:19 – 00:05:01:02
Lukas
You know, how to make cocktails.

00:05:01:02 – 00:05:04:03
Fabio
I do, but not in the pub. We don’t really do cocktails in pubs.

00:05:04:03 – 00:05:05:08
Lukas
Oh, okay. See? I don’t know.

00:05:05:10 – 00:05:07:00
Fabio
It’s like a very British, right?

00:05:07:01 – 00:05:07:17
Lukas
So just basically.

00:05:09:05 – 00:05:30:15
Fabio
I met some great people whilst working there and it’s not to undermine what anyone does in the service industry. You’re working in a pub, but I recognized for myself that I wasn’t learning anything new and it was really unproductive and my brain was hungry for information. So I emailed every single academy in London and asked them if they needed a job as a tutor.

00:05:30:15 – 00:05:50:20
Fabio
I would do this every week even if they said no. Whatever it was, I was like, I will not work at this pub. I will not It’s not going to it’s not gonna help me advance my career. Eventually I got the position at an academy that was an opening, and it was between me and another chap. And I got the position and then shortly after took a position as head tutor.

00:05:50:20 – 00:06:08:16
Fabio
I got to write all my own courses, which was great because I’ve got to keep everything up to date with what was going on in the industry. We didn’t have to follow a curriculum per se, cool teaching really solidifies your own learning because you can know how to do something when it comes to production. You can know how to make fat bassline or really sick drones.

00:06:08:16 – 00:06:25:19
Fabio
But trying to explain that to someone is actually quite difficult. So yeah, he’s never done it before. And then that made me realize, Oh, this is actually how you do it and this is the step by step process. And you probably see on my Instagram a bit of that coming out, the sort of the teacher in me and I was with them for about three years.

00:06:25:19 – 00:06:33:10
Fabio
But yeah, the singing that was all swept under the rug. I will not sing again. I don’t even do karaoke. But yeah, so.

00:06:33:10 – 00:06:45:18
Lukas
Did you, did you not ever really enjoy the singing? Was it something where you thought it was your dream? But then you realized that it wasn’t really your dream? Or like, what made you be like, I’m not going to sing again. I want the dish.

00:06:46:01 – 00:06:52:15
Fabio
Okay, okay. Honestly, I was surprised I ever got that far as a singer because I was pretty crap.

00:06:52:19 – 00:06:53:03
Lukas
Okay?

00:06:53:07 – 00:07:14:03
Fabio
You know, I just. I think I was. It was I. I went into music because. And this is going to sound really cheesy, but I know a lot of people relate to it. I went into music because it was just a way of channeling my emotion. I was an emotional kid. I had a lot to say. I was very rebellious, very anarchistic, and and that was just my, my yeah, it was just the way of of getting it out was my therapy.

00:07:14:10 – 00:07:14:17
Lukas
Got it.

00:07:15:05 – 00:07:30:01
Fabio
I, I got signed to this pop factory originally called Metrophonics, which was an amazing experience. I’m very grateful to them, but it was very 9 to 5. So you would turn up, You would. It was like going to the office. Now you do have lunch together.

00:07:30:01 – 00:07:33:01
Lukas
And I was like, This isn’t this isn’t this doesn’t feel right.

00:07:33:01 – 00:07:33:15
Fabio
This isn’t like.

00:07:33:15 – 00:07:34:03
Lukas
Yeah, it’s.

00:07:34:03 – 00:07:58:20
Fabio
Not rock and roll. Yeah. Do you know what I mean? As a young, impressionable 16 year old, that’s what I wanted, right? Eventually it was suggested that we should do EDM. And EDM was a big thing. Swedish House Mafia was coming out, Martin Garrix was coming out, and they said, okay, why Fabs don’t you do EDM? I wasn’t really super into it for myself, but I wanted to do Synth Wave and was sitting in the studio after two weeks of writing, I was really intense.

00:07:59:15 – 00:08:17:11
Fabio
Everyone’s super site. I go outside I don’t think we can put this in the podcast. But I’m going to say it anyway I write a go outside and I smoke a joint and I come back in to the studio. Everyone’s jumping and this is a nice studio, you know, like Adele recorded at the studios is like legit. And I’m sitting there with my my hand and my head in my hands.

00:08:18:02 – 00:08:20:15
Lukas
And was like, okay, this is going to be huge.

00:08:20:22 – 00:08:42:03
Fabio
This is amazing. And I’m like, This is so shit. But I was right and I was right, and I knew it wasn’t because after that my, I realized that one I wasn’t. I just it was all too processed, man, too fabricated. And I had lost touch with why I was making music in the first place. When I was at Warner, I must have written 300 songs.

00:08:42:03 – 00:08:54:07
Fabio
Wow. And one got released. Wow. So for anyone who thinks being signed to the major label is the dream, it can be tough too. Yeah, there is another side to it, which I’m sure we’ll get into another time.

00:08:54:14 – 00:09:13:06
Lukas
Does the engineering then and the way you do things now on Instagram and everything else, and does that fulfill more than like for your creativity and your like your does it make you get that, you know, drive that you weren’t getting from singing and songwriting as much? How do you feel now?

00:09:13:10 – 00:09:29:13
Fabio
In control, right. There’s very few things in life we can control, and I wouldn’t say I’m fully in control. That would be that would be cocky to say that, but I would say I’m in control and I make the connections I want to create. And I I’ve built my own network. I’m not dependent.

00:09:29:13 – 00:09:30:06
Lukas
You’re more independent.

00:09:30:07 – 00:09:31:17
Fabio
On a label. I think it’s.

00:09:31:17 – 00:09:34:00
Lukas
Amazing. That’s one of the coolest things about social media, too.

00:09:34:01 – 00:09:52:19
Fabio
Exactly. And I think labels are very useful and very helpful. And I’m not saying that labels aren’t important by any means. I think they can be a real important stepping stone for a lot of artists to be able to get their music out there and get it and get it in the right hands and to leverage a label’s resources and network.

00:09:53:21 – 00:10:09:11
Fabio
But the my personal position when I went into that label was I was a developing artist, right? And that had and it was also the time when the music industry was still in its recession, right? Spotify had still not really surfaced.

00:10:09:11 – 00:10:10:09
Lukas
In the iTunes in.

00:10:10:10 – 00:10:11:08
Fabio
2009.

00:10:11:08 – 00:10:12:06
Lukas
Right? Pandora.

00:10:13:00 – 00:10:26:13
Fabio
So 360 degree deals were being if you with 360 degree deal basically means that when the label signed you they own everything. Yeah I paint and I paint a photo I paint a picture and I sell it to Lukas.

00:10:26:14 – 00:10:27:13
Lukas
Yeah, they own that.

00:10:27:18 – 00:10:35:15
Fabio
They own part of that too, you know, selling everything. And it was kind of it was a restrictive and a place where they didn’t feel like there was a lot of growth.

00:10:35:22 – 00:10:42:10
Lukas
With social media ever a part of any of this, Or were you not really doing social media until kind of six months ago?

00:10:42:18 – 00:10:53:21
Fabio
So when I was at the academy, I recognized how important Instagram was. I think I think we all did. I think around 2000 and goodbye, siri I think around 2000.

00:10:53:21 – 00:10:55:17
Lukas
And sure, he’s not being interviewed today.

00:10:55:17 – 00:11:21:19
Fabio
15 we really saw started to see Instagram as a billboard, as an advertising billboard, rather than just a place to share photos from hipstamatic with your friends. Right? And I the academy where I worked. And some people will notice because you can go look it up. I’m just not going to mention them. But the academy where I worked was very focused on education and wasn’t really focused on the studio and selling the dream.

00:11:21:19 – 00:11:40:21
Fabio
And I felt like that was such an important part of learning music and being part of the music industry. So I said, Hey, we should push Instagram, we should we should do more YouTube videos. Point blank was doing these amazing Friday seminars every week and they were just full of incredible information. I couldn’t wait to sit down and watch it.

00:11:40:22 – 00:11:57:04
Fabio
Why aren’t we doing it? Yeah, we should be at least trying to compete with the number one production school in the world. The boss turned around to me and said, Instagram’s not important. This is a waste of time. Why am I giving you all my energy and all my ideas, which you don’t even want to do them when I could do it myself.

00:11:57:04 – 00:12:15:20
Lukas
Right? We want to take this time to thank Boombox.io, which again is the home of collaboration. If you have not checked it out. They’re sponsoring this podcast and also made this collaboration possible and they’re the best place for you to be able to go and collab with any other music producer, vocalist, engineer, etc. online. And you can start your account at Boombox.io

00:12:16:07 – 00:12:26:07
Fabio
And don’t forget that this month Boombox are giving away $500 worth of studio equipment. So comment down below on what you would spend a $500 on and don’t forget to subscribe.

00:12:26:10 – 00:12:32:14
Lukas
And today’s out of the box question that has nothing to do with the topic of the video. It’s completely out of the box.

00:12:33:04 – 00:12:34:04
Fabio
Are you ready? I’m ready.

00:12:34:05 – 00:12:50:11
Lukas
Okay. If you had all of the money in the world, like money’s no object and you can do anything, what would be like your dream life? Would you still be doing like, Noize in an Instagram post daily, or would you change that because you have unlimited resources? You can work with anyone when you do it differently. Like what would be this like dream scenario?

00:12:50:13 – 00:12:59:14
Fabio
I mean, you know, it would be really cool and it just popped into my head when you ask the question. But building like a series of amazing studios on a superyacht I.

00:12:59:14 – 00:12:59:23
Lukas
Love.

00:13:00:02 – 00:13:05:19
Fabio
And then traveling the world and filming in different locations. Yeah.

00:13:06:01 – 00:13:13:14
Lukas
Can’t below you would build a super yacht studios. Well visit it. Yeah if you visit it too. If you’d visit comment below if you would visit a super yacht studio.

00:13:13:18 – 00:13:14:19
Fabio
Get Bezos on the phone.

00:13:15:07 – 00:13:17:19
Lukas
Now, it might be tough for the audio. The sound waves would be like.

00:13:18:02 – 00:13:18:10
Fabio
Yeah.

00:13:19:03 – 00:13:34:17
Lukas
Now what I really want to get into is what is the thing that led to this six months of explosive growth for you where you went to 113. You probably have more than that now. Thousand followers. What changed? What was like the big thing that you did differently.

00:13:35:06 – 00:13:56:08
Fabio
Started the YouTube in 2019? First year was awesome. A lot of growth. And I went, you know, I put in so much what could add two videos a week but took a lot out of me. And then COVID came in and that kind of accelerated the growth of my business. But YouTube wise, I went to Canada and I didn’t have a proper studio that didn’t have a proper backdrop.

00:13:56:08 – 00:14:26:00
Fabio
And the audio from the mic you could hear the reflection. I do feel like that affected the quality of the video and potentially how my audience was connecting with it. And then I took six months off to just like, okay, breathe, come back to it, came back to it, started putting out one video a week consistently and but it just the wheels was turning for me They just one and 2021 was a weird year because I think everyone thought everything was going to come back to normal and it didn’t.

00:14:26:00 – 00:14:35:18
Fabio
So clients of mine who I had in the past, weren’t there any more and Noize as a business was not doing very well. Realistically it wasn’t. So I started social media.

00:14:35:19 – 00:14:43:22
Lukas
That kind of makes sense because like you’re saying, like people were like didn’t know what to expect. And with that uncertainty, they didn’t really necessarily want to release music.

00:14:44:01 – 00:14:44:15
Fabio
Or invest.

00:14:44:21 – 00:14:46:03
Lukas
Or invest. Yeah, yeah.

00:14:46:03 – 00:14:50:00
Fabio
That’s because none of the clubs were opening up. And I work with a lot of electronic artists, as you know.

00:14:50:03 – 00:14:52:01
Lukas
And now you started an agency.

00:14:52:02 – 00:15:12:10
Fabio
I did. I started a social media agency and I started doing content for other brands because I, I needed to make money. Yeah. And early this year I was going to sell Noize Wow. I was actually going to sell Noize I was I felt like I was like, you know what? I think I’m just done with the music industry.

00:15:12:10 – 00:15:17:22
Fabio
I want to move into to something else. Wow. I think I’ve just it’s just it’s it’s a it’s a brutal industry as well.

00:15:17:22 – 00:15:33:18
Lukas
But it’s like you said, too, though, it’s this whole thing of like, reflect and then kind of figure out and I like that you don’t kind of trap yourself, but you give yourself freedom to, to think about these things on a deeper level, too. But I’m glad you didn’t sell it, because otherwise we wouldn’t be here having this conversation with you.

00:15:33:23 – 00:15:54:10
Fabio
And as I was about to sell it, like I had this, what I, I call in my life in this moment in my life like an ego death. So I lost both my clients that my high paying clients from a social media agency Noize wasn’t doing well. And then I also basically, like broke my back and couldn’t walk properly for two months.

00:15:55:05 – 00:16:10:22
Fabio
And there was I could barely make rent. There was like nothing there anymore. And shout out to my assistant, Matt, you’ve been here for a long time and give you a lot of credit for this. But he was like, Hey, fabs, why don’t you do reels Why don’t you do rules? And I was.

00:16:10:22 – 00:16:11:08
Lukas
Like, Oh.

00:16:11:13 – 00:16:15:18
Fabio
I was like, Yeah, I suppose so. But I was like, Oh, am I going to screenflow? This are so complicated.

00:16:15:18 – 00:16:18:08
Lukas
So for reels were you doing photos and like sliders? Just, just.

00:16:18:08 – 00:16:39:07
Fabio
Basic stuff I had like I had 12 K Okay, so I had a small following, you know, but I had enough to, I wasn’t starting completely from zero, but to be honest, the followers were decreasing because I was so inactive on Instagram was more of a messaging service. And then he said, Do reals? And I said, okay. And so I looked at what other people were doing and I noticed a lot of people were just filming with their phone.

00:16:39:07 – 00:16:50:18
Fabio
It was very simple and I thought, Wow, I can do that. Let’s see, that’s easy for me. I don’t have to set up my camera. So I started. I was like, I’m going to do one a day. I’m going to come up with some ideas and I’m just going to do it. I’m going to just do the same thing.

00:16:50:18 – 00:17:06:06
Fabio
And I don’t know why. I thought the glasses were a good idea. I didn’t. It was just like a thing. I was I had these glasses and I loved them. I was like, you know, I’m going to wear the glasses. I want to make this my look. Yeah. And I think funnily enough, it’s such a silly little thing, but it worked to my advantage because it made me more recognizable.

00:17:06:06 – 00:17:07:01
Lukas
Yeah, for sure.

00:17:07:11 – 00:17:10:08
Fabio
And I do this stupid thing where I swivel in the chair.

00:17:10:09 – 00:17:12:05
Lukas
Love it. I don’t know. I just. More excitement.

00:17:12:11 – 00:17:30:15
Fabio
You have your thing too, you know what I mean? We all have our thing and the way we interact with the camera. And I just did one a day, one a day, one a day. And then one video just took off. Yeah, and then I did. And then I was like, okay, cool. So continue. Continue. And I did it for before I took a break.

00:17:31:20 – 00:17:42:16
Fabio
I think I did it for three months straight every day, sometimes twice a day, and just really went HAM And then as you know, my Instagram got hacked.

00:17:42:22 – 00:17:43:09
Lukas
Yes.

00:17:43:19 – 00:17:46:00
Fabio
At 50 K I think I was at about 50 K.

00:17:46:00 – 00:17:56:20
Lukas
And this story is crazy because you would think my Instagram got hacked. It’s going to destroy all my work that I got to this point and then it ends up doing the opposite. And you end up having this huge blast off of followers.

00:17:57:05 – 00:18:15:19
Fabio
I was like, I was oddly calm about the fact that it got hacked. That really allows that, you know what? If I can do 50 K from 12 to 50 K in three months, I could do it again. Yeah. You know, I was I was confident I could do it again. So I was like, okay, so at some point I was share with everyone, the negotiations between me and the hacker, because that’s hilarious.

00:18:15:19 – 00:18:40:04
Fabio
But what happened was the hacker put out a story from my Instagram which I didn’t have access to, saying I’m selling this account for $350. And I thought, You cheap bastard, Right? You know, I was not hurt that part more that I was like up the ante do you know what I mean. Like $3500 And as a result of that I can’t remember how many people replied to that.

00:18:40:06 – 00:18:41:08
Lukas
Those DM’s were nuts.

00:18:41:08 – 00:18:43:21
Fabio
Nuts. Yeah. And not because I got the account back.

00:18:43:21 – 00:18:57:00
Lukas
What people might not know is that Instagram tracks that kind of engagement. So when they see a huge spike in people DMing you, it brings of course more profile visits, etc. etc. and it leads Instagram to want to push your account out to more people.

00:18:57:09 – 00:19:08:03
Fabio
Yeah, and this synchronized with another video that I did, which is still my most viewed video to this day called Useful Websites Part one. That happened. The video took off and I’ve just this.

00:19:08:03 – 00:19:30:10
Lukas
And that act the whole thing. Yeah not that you should hold for your account to get hacked obviously, but it has to do with the fact that it just goes to the fact that you want to try to build like some excitement and through, you know, doing something to engage your audience can be very helpful. What have you really learned from this experience and what kind of tips could you give to someone?

00:19:30:15 – 00:19:39:03
Lukas
Maybe what are your three tips that you would give to people out there, producers who or singers, etcetera, that want to grow a following on Instagram or Tik Tok?

00:19:39:12 – 00:20:01:19
Fabio
My first, it would be do one thing and do it well. You know, don’t try and cover loads of ground that you’re unfamiliar with. People will will struggle to find it, to be authentic. So just to go a little bit deeper on that point, I think don’t be scared if you if you if what you’re doing well is progressing.

00:20:01:19 – 00:20:20:13
Fabio
If you’re starting from zero and you’re progressing and you say, Well, I’ve got nothing to offer, but what you’re offering is that’s your journey and how you’re progressing and that’s what you’re documenting, that’s what you’re doing well, right? If you’re particularly good at sound design, that’s what you’re doing. Well, you know, it could be anything, obviously. I mean, just talking about videos in music production.

00:20:20:13 – 00:20:42:10
Fabio
So the second thing would be be consistent is such an overrated thing. But being consistent also means being sustainable because consistency and sustainability go hand in hand, right? If you’re like, I’m going to do 17 reels every day, you’re not going to be consistent with that. It’s just not going to have maybe one random day is too much for you, and that’s okay too.

00:20:42:11 – 00:21:10:03
Fabio
You know what I mean? Everyone has their own pace. You’ll find times to pick up the pace. There are times where I just don’t post for a week and on my own I go and not post before we can. Actually, I had a lot of growth during that week because all the three guys are doing really well. So be really consistent and be sustainable about your approach and it’s better to outdo yourself, you know, as an I’m going to do one a week and you end up doing three a week, then you’re going to feel really good about yourself instead.

00:21:10:03 – 00:21:12:15
Lukas
Of under doing like, I’m going to two a day and you can’t keep it.

00:21:12:15 – 00:21:33:18
Fabio
Up. It’s going to motivate you to do so much more. This is the most powerful tool that has ever been given to us and it is the most underrated thing. And I always say to people, you know, who are really talented musicians, singers, deejays, producers, I was ask, do you have a TikTok? Do you have an Instagram they’re like nooo, it’s so embarrassing?

00:21:33:18 – 00:21:39:06
Fabio
And I say, you know, it’s embarrassing the fact that you’re so talented and you don’t want to share it with people.

00:21:39:06 – 00:21:56:08
Lukas
I think the biggest thing is that they don’t really know what to share and they see a lot of and that’s why we’re here. Right? But they see a lot of other artists who basically I think most artists think that Instagram and these other platforms are like an announcement platform, like their posts are going to be like new track coming out soon.

00:21:56:10 – 00:22:24:02
Lukas
Now, here’s a, you know, just very like announce stuff. Thanks for a 100,000 streams on this. You know, they play a show and they’re like, thank you, Chicago. Last night was awesome. And so they don’t really know what to post unless something is going on. So if they don’t have some big kind of moment happening, then they’re like, Well, I don’t know what to post, but the secret is to figure out what to post when nothing is going on, I think, because then you can do that, you know, in between all those moments and you can stay consistent.

00:22:24:08 – 00:22:44:21
Lukas
And what you should be able to post is something that is, you know, authentic to you. Like you’re a studio engineer, so you’re posting engineer tips that make sense or you’re posting gear or you’re posting things that really you enjoy. And I think maybe artists just need to figure out what it is that they enjoy or what their specific talents are and how they can share.

00:22:44:21 – 00:22:47:03
Lukas
Those are the world. Instead of just posting announcements.

00:22:47:17 – 00:23:13:05
Fabio
And also by bye bye showing people what you’re doing when there isn’t something big going on. You’re also building an intimate connection with your audience because people love a bit of insight and that creates also familiarity. Oh, I have those headphones or I have that, you know, I have that audio interface or that’s, well, that’s cool that they post at night or that they also get tired.

00:23:13:05 – 00:23:29:01
Fabio
You know, you’re sharing things that maybe you think, well, why would anyone care? Trust me if you if it comes from a place, know if it comes from your heart and it comes from a place of goodwill, people will care. And people want to feel like they’re part of a tribe and you’re just reinforcing that for them.

00:23:29:06 – 00:23:32:04
Lukas
What are some things? Because we’re going into a new year?

00:23:32:04 – 00:23:32:15
Fabio
Yes.

00:23:33:07 – 00:23:39:05
Lukas
What are some things that you’re looking forward to? Maybe one thing that is inspiring you that maybe you’re going to do differently?

00:23:39:09 – 00:24:04:03
Fabio
Something I’m really excited to do is build the Boombox Channel with Lukas. I think I think there’s just so much scope for long form content still. And, you know, we really I’ve mentioned this before in previous podcasts, but like Lucas and I worked really well off each other because we cover two different areas in the industry, which I think are really, really important when they work together, then yeah, you know, there’s a beautiful marriage between.

00:24:04:04 – 00:24:18:07
Lukas
Video, engineering, tech, all of this and then like marketing all that stuff. Like the fact that we both also have a little bit of an inside on each other stuff too. Like I know a little bit of the back end. I’ve mastered some my own songs and stuff like that and you definitely know about some marketing and social media stuff.

00:24:18:07 – 00:24:40:23
Fabio
So and there’s great crossover and it’s kind of like for me it’s a bit of a dream come true because I’ve always wanted this team and this network and being able to pick up other people’s brands because, you know, ultimately people say never be the smartest person in the room. And I always think that piece of advice is taken so badly because it doesn’t mean that it doesn’t mean.

00:24:40:23 – 00:24:42:16
Lukas
Move on to people who it.

00:24:42:16 – 00:24:58:09
Fabio
Means that someone has everyone has something to offer, right. And you have to you can learn from everyone. And so that’s sort of my approach. And I’m just excited to see how we can build the boombox community and what’s going to come out of that.

00:24:58:09 – 00:25:10:11
Lukas
So don’t forget to comment below what you would get with your $500 in studio or software or gear, and also make sure that you subscribe because one of the first thousand subscribers is going to win.

00:25:10:14 – 00:25:15:20
Fabio
Where you can find both of us in the link in the description below. I am at Noize underscore London on Instagram.

00:25:15:20 – 00:25:21:00
Lukas
At Music by Lucas and don’t forget to sign up for Boombox.io the ultimate tool for collaboration.

00:25:21:14 – 00:25:22:03
Fabio
Boost.

How To Grow Instagram Followers Organically – 100k In 6 Months – Boomcast Ep.6

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Video Transcript: Grow Instagram Followers Organically – 100K Followers In 6 Months w/ Noize London